Evaluating a social media platform in a large-scale international company: A five action approach

This paper reports about a pilot study of a social media platform, based on Microsoft SharePoint 2010 within a large international company, having different sites in Europe, Asia and the US. The platform should enhance the communication between departments and interdepartmentally. The goal of this pilot study is to accompany the introduction of this social networking tool in order to increase acceptability and usage among the employees of the company. Five different actions have been taken for implementation: information kick-off workshops to raise awareness, a survey on success criteria, an expert evaluation on usability problems, collaborative use case definition, and a survey on benchmarking the tool in terms of user experience and acceptability. In this paper, we discuss the benefits and limitations of our approach and we will outline the future work, which will happen after the pilot phase.