Supply chain management strategies of Moroccan firms: A qualitative study

In recent years, research in Supply Chain Management has experienced rapid progress and diversity in tools used by researchers. Due to lack of literature on SCM strategies in Morocco, we seek to study Moroccan firm´s strategies in SCM using qualitative approach. This paper aims to offer understanding of the role of logistics in Moroccan companies. Thus, we have carried out a survey targeting several sectors considered as the most representative in Moroccan economy, in order to analyze their logistics function and to specify the degree of its importance in their strategic plans.