Title :
Consumers´ confused behavior analysis in manufacturing and distribution shop
Author :
Usami, Eri ; Inoue, M.
Author_Institution :
Shibaura Inst. o f Technol. Saitama-city, Saitama, Japan
Abstract :
The number of Specialty store retailer of Private label Apparel (SPA) is increasing. SPA is manufacturing and distribution company. Moreover Point Of Sales (POS) data analysis is popular. However we use only after sales information by POS data. The purpose of this study is to obtain pre-sales information and analyze behavior of customer before purchasing; we analyze confused behavior data as well as POS data. Furthermore analyzed data can be used at SPA shop.
Keywords :
clothing industry; consumer behaviour; point of sale systems; purchasing; retailing; POS; SPA shop; consumers confused behavior analysis; distribution shop; manufacturing; point of sales data analysis; private label apparel; purchasing; specialty store retailer; Companies; Consumer electronics; Data analysis; Educational institutions; Manufacturing; Planning; Promotion - marketing;
Conference_Titel :
Consumer Electronics (ISCE), 2013 IEEE 17th International Symposium on
Conference_Location :
Hsinchu
Print_ISBN :
978-1-4673-6198-9
DOI :
10.1109/ISCE.2013.6570163
