Determining factors in ICT adoption by MSME´s in agriculture clusters: An exploratory case study

In this paper we consider the case of the ICT adoption and use in an agriculture cluster in Lombardy, a northern region of Italy. At the state of the art, relationships among key factors of adoption and use of ICT in agriculture area received little attention by the academic literature. Thus, in this paper we aim to identify a research model in order to provide evidence of four different research questions concerning the determining factors for ICT adoption. The proposed case study reports and discusses the results obtained by analysing data from a survey of about 600 agricultural farms. Finally, Belief Bayesian Networks (BBNs) are used to analyse the complex influence relationships detected between research variables.