Click Fraud Detection with Bot Signatures

Click Fraud Bots pose a significant threat to the online economy. To-date efforts to filter bots have been geared towards identifiable useragent strings, as epitomized by the IAB´s Robots and Spiders list. However bots designed to perpetrate malicious activity or fraud, are designed to avoid detection with these kinds of lists, and many use very sophisticated schemes for cloaking their activities. In order to combat this emerging threat, we propose the creation of Bot Signatures for training and evaluation of candidate Click Fraud Detection Systems. Bot signatures comprise keyed records connected to case examples. We demonstrate the technique by developing 8 simulated examples of Bots described in the literature including Click Bot A.