Research on utility measure of firm tangible and intangible resources-based on utility theory

The resource-based view of the firm (RBV) believes that resources are the foundation of enterprises´ survival and development. However, the resources investment of firms do not always achieve the expected output in practice, besides, there is not a good way to measure the utility degree of resources investment in the current study, which largely hinder the investors to allocate resources effectively. Thus, it is urgent to discuss the question of utility measure of the firm resources investment. In response to this gap, this study constructs a utility measure model of enterprises´ tangible and intangible resources based on utility theory, through the solution to utility parameters to calculate enterprise resources investment utility value, and finally takes Shanghai Automotive of China as an example to provide further analysis. Therefore, this study offers a tool for enterprises to measure resources investment utility that improves the feasibility and validity of using RBV to solve resource allocation problems in some extent.