Title :
A duopoly cooperative game analysis based on mixed spillovers and product differentiation
Author :
Huang Wei-wen ; Feng Li ; Chen Bo ; Liang Tong-ying
Author_Institution :
Sch. of Bus. Adm., South China Univ. of Technol., Guangzhou, China
Abstract :
The effect of R&D (research and development) spillovers not only depended on exogenous factors, but also constrained to endogenous factors. Thus, a concept of mixed spillovers is proposed in this paper. Based on AJ model and relaxed condition of homogeneous products, fixed R&D spillovers coefficient and symmetrical production cost, etc., the article discusses the influence of mixed spillovers and product differentiation on duopoly enterprises´ equilibrium output and equilibrium profits in different cooperative states. Research shows that duopoly enterprises should do their best to improve their learning and absorption ability in order to reduce product variance rate. When the duopoly enterprises´ aim is to reduce product cost, they should choose the cooperative R&D strategy, while when their aim is to maximize the equilibrium profits, the duopoly enterprises need choose compete in the marketplace, and cooperate in the R&D stage.
Keywords :
cost reduction; differentiation; game theory; oligopoly; profitability; research and development; AJ model; absorption ability improvement; duopoly cooperative game analysis; duopoly enterprises equilibrium output; duopoly enterprises equilibrium profits; endogenous factors; exogenous factors; fixed R&D spillovers coefficient; homogeneous products; learning improvement; mixed spillovers; product cost reduction; product differentiation; product variance rate reduction; research-and-development spillovers; symmetrical production cost; Absorption; Analytical models; Companies; Games; Investment; Production; Research and development; cooperation; duopoly enterprises; game analysis; mixed spillovers; product differentiation;
Conference_Titel :
Management Science and Engineering (ICMSE), 2013 International Conference on
Conference_Location :
Harbin
Print_ISBN :
978-1-4799-0473-0
DOI :
10.1109/ICMSE.2013.6586346