The impact of MNE´s CSR on its branch performance

Few research conducted Multinational enterprise CSR in foreign context and emerging markets. It also remains unclear the link between social practices and product market performance at the branch level in the multinational context. To understand (1) does Multinational enterprise CSR in host country influence their branches´ performance in emerging market; (2) how the spatial distance between home and host countries of Multinational enterprise impacts the relationship between Multinational enterprise CSR and their branches´ performance in emerging market. We empirically examine the Multinational enterprise CSR and market performance in China. Our results show that 1) branches´ CSR performance is positively associated with sales comparing with domestic average level of industry in host country. 2) The greater the spatial distance between the home and host country of foreign affiliates, they less likely benefit from CSR effort.