Co-opetition and Service Innovation

This research focus on co-opetition dynamics had a positive effect on service innovation, and influence on innovation performance and firm performance also. We proposed several antecedents as our variables and based on service-dominant logic (SDL), service innovation, resource based view, co-opetition theory. We suggested that co-opetition dynamics had a positive effect on service innovation, innovation performance and firm performance. Innovation performance played a mediating role between service innovation and firm performance. There are two antecedents should be considered including competitive intensity and complementarities, affecting the formation and evolution of co-opetition relationship.