• DocumentCode
    634459
  • Title

    Quantitative Analysis in Impression for Trademarks, Symbols and Logotypes of Corporations in Terms of Customers´ Familiarity

  • Author

    Suzuki, Yuya ; Yamamoto, Hiroshi

  • Author_Institution
    Grad. Sch., Dept. of Syst. Design, Tokyo Metropolitan Univ., Tokyo, Japan
  • fYear
    2013
  • fDate
    5-7 July 2013
  • Firstpage
    25
  • Lastpage
    30
  • Abstract
    Customers need to find additional values of products. An additional value is a positive corporate image for example. We concentrate on trademarks, symbols, and logotypes of corporations in this study. We consider what impression the customer has, based on questionnaire survey data, and focus participants´ level of knowledge on the logos.
  • Keywords
    consumer behaviour; customer satisfaction; marketing data processing; corporation logotypes; corporation symbols; corporation trademarks; customer experience; customers impression; positive corporate image; quantitative analysis; Cognition; Correlation; Educational institutions; Loading; Reliability; Technological innovation; Trademarks; corporate image; customer experience; customers´ impression; graphic design; logos; pre-image;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Biometrics and Kansei Engineering (ICBAKE), 2013 International Conference on
  • Conference_Location
    Tokyo
  • Type

    conf

  • DOI
    10.1109/ICBAKE.2013.6
  • Filename
    6603466
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=634459