Mechanism of information dissemination under socialization networking environment

The study of information dissemination based on users´ relationship under socialization networking environment is of important significance. This article focuses on the issue of information dissemination mechanism. It started with the analysis of development of information dissemination mode, including non-linear dissemination based on users´ relationship, dissemination of low threshold and equalization, and dissemination of cascade and value-added of information. Based on the network information dissemination mode, a socialization information dissemination mode was proposed, and was interpreted from the aspects of users´ relationship and social media. Information dissemination in socialization networking environment takes users´ relationship chain as communication channel, and takes user node as hub; value-added of information would be achieved because of spread layer by layer and cascade dissemination.