Title :
Improving a website with web analytics — A case study
Author :
Landim, Thiago ; Alves-Souza, Solange N. ; De Souza, Luciano S.
Author_Institution :
Programa de Educ. Continuada em Eng., USP, Sao Paulo, Brazil
Abstract :
Web Analytics tools were used to improve a sales website of IT services. Heuristics analyses of usability aided to evaluate the web site and to achieved the results. The technics used in the improvement process are discussed and the performance assessment results are showed in this paper.
Keywords :
Web sites; information analysis; IT services; Web analytics; Web site evaluation; Web site improvement; information technology services; performance assessment; sales Web site; usability aided heuristics analysis; Data mining; Google; Internet; Layout; Usability; Visualization; Web sites; heuristic analyse; usability; web analytics;
Conference_Titel :
Information Systems and Technologies (CISTI), 2013 8th Iberian Conference on
Conference_Location :
Lisboa
