Title :
Mobile Advertising for the catering industry
Author :
Dias, Laercio ; Coelho, Antonio
Author_Institution :
INESC Porto, Porto, Portugal
Abstract :
This paper present the creation of a platform, highly scalable and modular, providing new services to the advertising and marketing for the catering industry, taking advantage of the spatial context and user preferences, benefiting from the advantages of Mobile Advertising and Mobile Augmented Reality.
Keywords :
advertising; augmented reality; catering industry; mobile computing; catering industry; marketing; mobile advertising; mobile augmented reality; Advertising; Augmented reality; Industries; Mobile radio mobility management; Three-dimensional displays; Visualization; Advertising; Augmented Reality; Catering Industry; Location-Based Services; Marketing; Mobile Advertising;
Conference_Titel :
Information Systems and Technologies (CISTI), 2013 8th Iberian Conference on
Conference_Location :
Lisboa
