DocumentCode
638073
Title
Modern distribution eWOM
Author
Fonseca ; e Neto, Ana Luisa ; de Castro, Miguel
Author_Institution
ISEGI, Univ. Nova de Lisboa, Lisbon, Portugal
fYear
2013
fDate
19-22 June 2013
Firstpage
1
Lastpage
6
Abstract
The Internet development, together with the exponential use of social media, have changed the way people communicate with each other. This context originated a new challenge to the market research companies: analyze what is said online about brands and what sentiments are associated with this speech (whether positive, negative or neutral). This article in particular seeks to support this analysis based on a case study of portuguese modern distribution banners. From this study it was conclude that the online comments contain diverse themes and distinct sentiments, and Pingo Doce takes a prominent place.
Keywords
electronic commerce; market research; social networking (online); Internet development; Portuguese modern distribution banners; brands; eWOM; electronic word-of-mouth; market research companies; social media; Consumer electronics; Face; Media; Monitoring; Mouth; Web 2.0; Electronic word of mouth; Modern Distribution; Retail; Sentiment Analysis; Social media;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Systems and Technologies (CISTI), 2013 8th Iberian Conference on
Conference_Location
Lisboa
Type
conf
Filename
6615795
Link To Document