DocumentCode
639282
Title
Initial trust toward an unknown website
Author
Khadraoui, Manel ; Gharbi, Jamel-Eddine
Author_Institution
Manage. Dept., Univ. of Jendouba, Jendouba, Tunisia
fYear
2013
fDate
22-24 June 2013
Firstpage
1
Lastpage
6
Abstract
Trust is a dynamic concept that evolves during a relationship. We study the initiation phase of trust toward an unknown website. We propose three sets of drives of initial trust: relational concepts (perceived value and satisfaction), an individual concept (trust propensity) and a contextual concept (structural assurance). We adopted the quasi-experimentation method for data collection. We have obtained 388 questionnaires. We have used structural equation modeling and we adopted multi-group analyses to test the moderator role of trust propensity.
Keywords
Web sites; statistical analysis; trusted computing; contextual concept; individual concept; initial trust; multigroup analyses; relational concepts; structural equation modeling; trust propensity; unknown Website; Analytical models; Biological system modeling; Economics; Internet; Mathematical model; Navigation; Security; Initial trust; perceived value; satisfaction; structural assurance; trust propensity;
fLanguage
English
Publisher
ieee
Conference_Titel
Computer and Information Technology (WCCIT), 2013 World Congress on
Conference_Location
Sousse
Print_ISBN
978-1-4799-0460-0
Type
conf
DOI
10.1109/WCCIT.2013.6618704
Filename
6618704
Link To Document