DocumentCode
647016
Title
The role of information technology in the development of rural tourism and its presentation
Author
Simkova, Eva
Author_Institution
Dept. of Social Pathology & Sociology, Univ. of Hradec Kralove, Hradec Kralove, Czech Republic
fYear
2013
fDate
10-12 Oct. 2013
Firstpage
1
Lastpage
6
Abstract
The paper describes the necessity of effective Internet communication in rural tourism. Systematic approach and systematic communication (Internet communication) provide feedback and create the balance between an entrepreneur´s system and its environment. The aim of the paper is to summarize the influence of contemporary trends on the usage of information technology in rural tourism marketing and communication with tourists.
Keywords
Internet; electronic commerce; information technology; travel industry; Internet communication; entrepreneur system; information technology; rural tourism development; rural tourism marketing; Blogs; Communities; Information technology; Internet; Market research; Social network services; C2C; Information technology; Internet; communication; marketing; rural tourism;
fLanguage
English
Publisher
ieee
Conference_Titel
Information Technology Based Higher Education and Training (ITHET), 2013 International Conference on
Conference_Location
Antalya
Type
conf
DOI
10.1109/ITHET.2013.6671044
Filename
6671044
Link To Document