Title :
The role of information technology in the development of rural tourism and its presentation
Author_Institution :
Dept. of Social Pathology & Sociology, Univ. of Hradec Kralove, Hradec Kralove, Czech Republic
Abstract :
The paper describes the necessity of effective Internet communication in rural tourism. Systematic approach and systematic communication (Internet communication) provide feedback and create the balance between an entrepreneur´s system and its environment. The aim of the paper is to summarize the influence of contemporary trends on the usage of information technology in rural tourism marketing and communication with tourists.
Keywords :
Internet; electronic commerce; information technology; travel industry; Internet communication; entrepreneur system; information technology; rural tourism development; rural tourism marketing; Blogs; Communities; Information technology; Internet; Market research; Social network services; C2C; Information technology; Internet; communication; marketing; rural tourism;
Conference_Titel :
Information Technology Based Higher Education and Training (ITHET), 2013 International Conference on
Conference_Location :
Antalya
DOI :
10.1109/ITHET.2013.6671044
