Simulation game for the verification of financial and business capabilities

This article describes a simulation game called “Do not fear business”, which aims to increase the financial literacy of students at secondary schools and universities. The aim is to learn the terminology of economic and financial principles in business, financial instruments, marketing analysis, market segmentation and the identification of correct target customer groups. Students entering the market as defined in the production, sale or provision of services, compete with each other and gain market share. Subsequently, they expand into foreign markets. The project was implemented in Czech-Slovak border cooperation and was actually tested on a sample of respondents. The final part of the document describes the evaluation and the possibility of further expansion of the project.