Title :
A study on the potential needs and market promotion of smart health in Korea
Author :
Jonghyun Park ; Moonkoo Kim
Author_Institution :
Creative Strategy Res. Lab., ETRI, Daejeon, South Korea
Abstract :
Given the increasing social needs for high-quality health and medical service at low cost, smart health has gained attention as the one to lead national happiness and as the next-generation growth engine based on ICT convergence technology. Therefore, this paper aims to analyze the potential demand for smart health through focus group interview (FGI) with potential users of smart health as well as health and medical professionals and medical IT professionals and to suggest activation plan for smart heath market promotion.
Keywords :
health care; promotion (marketing); social aspects of automation; FGI; ICT convergence technology; Korea; focus group interview; health professional; high-quality health service; medical IT professional; medical professional; medical service; next-generation growth engine; smart health; smart heath market promotion; social needs; FGI; Smart Health; potential needs;
Conference_Titel :
ICT Convergence (ICTC), 2013 International Conference on
Conference_Location :
Jeju
DOI :
10.1109/ICTC.2013.6675489
