• DocumentCode
    651345
  • Title

    Business model of technology-based new ventures a case study of Hangzhou Youheng Network Technology

  • Author

    Rong Cao ; Jing Qiu ; Jingjiang Liu

  • Author_Institution
    Sch. of Manage., Zhejiang Univ., Hangzhou, China
  • fYear
    2012
  • fDate
    8-9 Nov. 2012
  • Firstpage
    118
  • Lastpage
    121
  • Abstract
    The business model is a key decision for technology-based new firm to survive, grow and thrive in ever increasing competitive market, as well as fit for the future. This paper adopts the case study methodology to explore the business model of Youheng Network Technology. The firm is a leading technology-based voice of internet phone operator in China. We discover four main pillars of its business model, which are product innovation, infrastructure management, customer relationship and financial aspects. This paper also embodies the possibility to develop a practical business model for China´s technology-based new ventures and fosters understanding of business model´s application in China.
  • Keywords
    business data processing; customer relationship management; Hangzhou Youheng network technology; business model; competitive market; customer relationship; financial aspect; infrastructure management; product innovation; technology-based new firm; technology-based new venture; voice of Internet phone; Business model; case study; technology-based new ventures;
  • fLanguage
    English
  • Publisher
    ieee
  • Conference_Titel
    Management of Technology (ISMOT), 2012 International Symposium on
  • Conference_Location
    Hangzhou
  • Type

    conf

  • DOI
    10.1109/ISMOT.2012.6679440
  • Filename
    6679440