Title :
The impact of market orientation and R&D strategy on business performance: An empirical examination
Author :
Dongqin Li ; Xuan Wang ; Lu Qian
Author_Institution :
Sch. of Econ. & Manage., Zhejiang Sci-Tech Univ., Hangzhou, China
Abstract :
The purpose of this research is to investigate the effects of market orientation and R&D strategy on the business performance. Empirical analysis reveals that the market-driven orientation is positively correlated to the innovative R&D strategy while the driving-market orientation to imitative R&D strategy. Besides., R&D strategy has a positive effect on the business performance.
Keywords :
economics; marketing; research and development; R-and-D strategy; business performance; empirical analysis; market-driven orientation; research and development; Business Performance; Market Orientation; R&D Strategy;
Conference_Titel :
Management of Technology (ISMOT), 2012 International Symposium on
Conference_Location :
Hangzhou
DOI :
10.1109/ISMOT.2012.6679451
