Linking business model innovation, strategy and technology innovation: A case study

Business model matters for new ventures and incumbent firms in developed countries and emerging economies, but how it relates to strategy and how it help firms to capture value from technology innovation are under exploration. We try to fill these gaps by define business model from the activity system perspective, and link business model with firm´s strategy and technology innovation. After an in-dept case study, we propose a conceptual framework and try to extend extant literature of business model.