DocumentCode
653462
Title
Facile Analysis of Smartphone Comics
Author
Beili Qiu
Author_Institution
Century Coll., Beijing Univ. of Posts & Telecommun., Beijing, China
fYear
2013
fDate
20-23 Aug. 2013
Firstpage
1932
Lastpage
1934
Abstract
In this paper, through an investigation about this new coming thing smartphone comics, obtained its key feature is intelligent, and it has two main sources, one is the traditional comic adapted and re-produced to fit the medium of smartphones, another source is comics developed specifically for smartphones. And through the analysis of several typical cases, obtained several marketing and promotion strategies.
Keywords
smart phones; facile analysis; marketing strategies; promotion strategies; smartphone comics; Conferences; Internet; Social network services; Intellectualized; comics; smartphone;
fLanguage
English
Publisher
ieee
Conference_Titel
Green Computing and Communications (GreenCom), 2013 IEEE and Internet of Things (iThings/CPSCom), IEEE International Conference on and IEEE Cyber, Physical and Social Computing
Conference_Location
Beijing
Type
conf
DOI
10.1109/GreenCom-iThings-CPSCom.2013.359
Filename
6682370
Link To Document