Persuasive Strength Analysis of the Mobile Gang of Four: Toward Understanding Mobile Business Engineering in the Era of Mobile Persuasion

The increasing number of smart phones is leveraging changes of business landscapes in the Internet. This demonstrates the importance of business model engineering in the post-PC era. The author proposes the hypothesis of mobile persuasive strength. Using this hypothesis, the author provides a strength analysis of the Mobile Gang of Four: Apple, Google, Amazon, and Facebook. The analysis provides a systematic trend analysis of the key mobile business players. The author then presents the implications of the hypothesis of mobile persuasive strength for today´s business model engineering.