Title :
Targeted Advertisement Using Smartphones and Cloud Computing
Author :
Durresi, Mimoza ; Luarasi, Tamara ; Baholli, Indrit ; Durresi, Arjan
Author_Institution :
Dept. of IT, Math. & Stat., Eur. Univ. of Tirana, Tirana, Albania
Abstract :
Targeted advertisement is an efficient way of matching clients´ buying preferences with potential products from various vendors. We propose an application architecture that uses smart phones and cloud computing to distribute in real time advertisement information to clients by matching their location, preferences and price range with available products. Our tests of the proposed application show its applicability in targeted advertisement.
Keywords :
advertising data processing; cloud computing; consumer behaviour; smart phones; application architecture; client buying preferences; client location; client price range; cloud computing; real-time advertisement information distribution; smart phones; targeted advertisement; Advertising; Cloud computing; Computers; Google; Smart phones; Speech recognition; Targeted advertisement; cloud application; mobile Android applications;
Conference_Titel :
Network-Based Information Systems (NBiS), 2013 16th International Conference on
Conference_Location :
Gwangju
Print_ISBN :
978-1-4799-2509-4
DOI :
10.1109/NBiS.2013.22
