System Design of Self-Actualization Support Service through Friendly Rivalry

Social media, such as Twitter and Facebook, has been popularized. In the social media times, many people become more active between online and offline. Personal branding is very important strategy in order to use individual strong points, and contributes to self-actualization. Existence of mentors supports to find own strong points for self-actualization. In this paper, we propose a personal branding support service named "Mentors". The concept of Mentors is "Everyone has face of both mentor and mentee", surely it is friendly and rivalry. The most featuring function is to share components of self-analysis in human life design, that is, value, mission, and strategy. Mentors aims at promotion of human life by understanding their strong points and using social media effectively. Future works are to launch Mentors, and evaluation of Mentors.