Diffusion Mechanisms of E-Commerce Model in Perspective of the Epidemic Model

This paper introduces the epidemic model to analyze the diffusion of e-commerce model. Firstly, consider the appropriateness to apply epidemic model to the diffusion of e-commerce business model, then to analyze the impact of system size, infection rate and recovery rate on the diffusion of e-commerce business using simulation. The results show that the bigger the system size, the higher the infection rate, the quicker the diffusion speed of e-commerce, infection rate and recovery rate can affect the diffusion speed and equilibrium structure, the nature of business actually determined the interaction between the infection rate and recovery rate. In the end, draw conclusion based on the simulation result and provide suggestion to management.