Exploring hits-based content provisioning mechanism in Content-Centric Networking

In-network caching and Interest packets aggregation are two important features of Content-Centric Networking (CCN). CCN routers can directly respond to the Interest request by Content Store (CS) and aggregate the same Interest packets by Pending Interest Table (PIT). In this way, most popular content requests will not reach the origin content server. Thus, content providers will be unaware of the actual usages of their contents in network. This new network paradigm presents content providers with unprecedented challenge. It will bring a great impact on existing mature business model of content providers, such as advertising revenue model based on hits amount. To leverage the advantages of CCN and the realistic business needs of content providers, we explore the hits-based content provisioning mechanism in CCN. The proposed approaches can avoid the unprecedented impact on content providers´ existing business model and promote content providers to embrace the real deployment of CCN network.