The study of customer value in the context of service-dominant logic

Customer value is regarded as the source of firms´ core competence nowadays. Meanwhile, there are good-dominant logic (G-D logic) and service-dominant logic (S-D logic) to research the customer value. Due to the rapid development of modern service industry and information technology, the G-D logic is no longer compatible with modern service environment and is gradually replaced by the S-D logic. The S-D logic has brought many new contents for customer value creation. Therefore, firms should make appropriate change and innovation in their management. This study is based on the definition of customer value, introduce the S-D logic as well as the customer value creation, and then summarize the properties of the S-D logic, finally analyze implications for Chinese firms´ management innovation.