Title :
Study on mode selection of college students´ innovative undertaking based on SWOT and AHP
Author :
Li Xiaofeng ; Huang Li
Author_Institution :
Bus. Sch., Sichuan Univ., Chengdu, China
Abstract :
With the fiercer social competition and the poor employment situation, the college students´ innovative undertaking (CSIU) has aroused more and more attention. In this paper, the connotation and significance of the CSIU are analyzed. Then by using SWOT method, both the internal and external factors of three modes of CSIU are discussed. Based on these, the evaluation system of the modes of CSIU is established with AHP method. And the different modes are analyzed and compared so as to provide beneficial help and reference for the mode selection for college students. The theoretical analysis and practical results show BAG is the best mode of college students´ innovative undertaking.
Keywords :
analytic hierarchy process; economics; educational institutions; AHP; CSIU; SWOT; college student innovative undertaking; employment; mode selection; social competition; strengths-weaknesses-opportunities-and-threats; Analytic hierarchy process; Educational institutions; Indexes; Innovation management; Psychology; AHP; SWOT; index system; innovative undertaking; mode select;
Conference_Titel :
Information Management, Innovation Management and Industrial Engineering (ICIII), 2013 6th International Conference on
Conference_Location :
Xi´an
Print_ISBN :
978-1-4799-3985-5
DOI :
10.1109/ICIII.2013.6703165
