Research on information consumption demand of consumers in the informationalized consumption mode

Considering that informationalized consumption is gradually becoming people´s consumption habit, this paper introduces the model framework of information consumption channels in the informationalized consumption mode first of all. In order to help enterprises to understand the change of competition environment and consumer habit, a variety of contents of information consumption are presented by means of inductive analysis. And three main influence factors of information consumption are discussed by use of a large number of detailed data, including information infrastructure environment, economic and social informatization level, and individual information literacy. These research achievements may be used by enterprises as references for formulating the information marketing strategy, withstanding market changes more quickly, disseminating marketing information effectively in maximum range.