Focus flank attack strategy and its approaches

On the basis of the existing research results, we build an analysis framework of corporate offensive strategy. It studies the types of corporate offensive strategy based on power comparison between corporate and an opponent, and proposes a new offensive strategy - focus sideswipe strategy. With focus sideswipe strategy, the enterprise uses its own disadvantages to attack its opponent´s flaws, and it can accumulate its resources to attack the rival´s weak point. Meantime, it focus on approaches to realize focus sideswipe strategy from two dimensions: one is the target customers positioning and the other is the ways of creating customer value. This paper puts forward five approaches: geographical area focus, customer needs focus, product focus, service focus, brand focus, which provides new reference for enterprise competitive practices.