Title :
Investigating the factors influencing users´ continuance intentions towards online reservation
Author_Institution :
Manage. Inf. Syst. Dept., Univ. of Sharjah, Sharjah, United Arab Emirates
Abstract :
Online reservation has increased significantly in recent years, yet research surrounding the intention to continue using this technology remains insufficient. This research examines the roles of hedonic value, satisfaction, utilitarian value, and subjective norms in motivating continuance intentions towards using online reservation in the United Arab Emirates. The results show that all the relationships proposed in this study are significant, with the exception of the relationship between hedonic value and satisfaction.
Keywords :
Internet; customer satisfaction; electronic commerce; hotel industry; human factors; reservation computer systems; travel industry; Internet; United Arab Emirates; airline reservation; hedonic value; hotel reservation; online reservation; satisfaction; subjective norms; user continuance intentions; utilitarian value; Data models; Educational institutions; Electronic countermeasures; Load modeling; Mathematical model; Predictive models; Reliability; United Arab Emirates; expectation-confirmation model (ECM); hedonic value; online reservation; subjective norms; utilitarian value;
Conference_Titel :
Computer, Information and Telecommunication Systems (CITS), 2013 International Conference on
Conference_Location :
Athens
Print_ISBN :
978-1-4799-0166-1
DOI :
10.1109/CITS.2013.6705709
