ADDInPanel: Adaptive advertising interactive panel

In this paper we introduce a prototype system for an interactive advertisement panel. Our panel prototype engages attention of passing potential customers for 50x longer time period than its printed alternative. The panel attracts his/her attention and engages him/her into a short interactive game. It uses computer vision methods to track potential customers face and to estimate potential customer´s age and gender, which can be used for better targeting and evaluation of an advertisement campaign. A proof of concept implementation of panel prototype has been qualitatively and quantitatively evaluated.