Async: De-congestion and yield management in cellular data networks

We design and implement a novel system called Async, which enables a mobile network operator (MNO) to efficiently manage the growth of mobile data by leveraging the delay-elastic nature of certain applications and the price-sensitive nature of certain users. Specifically, Async introduces an alternate “asynchronous” content-delivery paradigm for heavy content (e.g., videos), and facilitates an MNO to negotiate with users a delay in delivery in exchange for appropriate incentives. The MNO uses the negotiated delays to actively manage Async flows to reduce congestion and improve the quality-of-experience (QoE) of both delayed and regular flows. We show that in comparison to state-of-the-art, Async´s network-based flow management enhances QoE for more than 30% of the regular flows, with up to 60% improvement in per-flow QoE metric, while still meeting the negotiated delivery times of 95% of the delayed flows. Async also lowers the delivery times of delayed flows by ∼67% and significantly increases robustness to traffic unpredictability. Our design is robust to disconnections and does not require any modifications to existing network infrastructure and protocols. Our prototype deployment (using Apache´s mod_proxy and an Android app) on live networks confirms Async´s efficacy in meeting EDTs for diverse deployment scenarios.