Leveraging Social Media and Multimedia Services for QoE Enhancement in Cultural Industries

The advancement of ICT has brought about significant changes in the way the cultural and creative industries work as well as in the experience they offer. However there is still a lot of potential that can be leveraged to advance the state of the art in the way the public shares collective cultural experiences. In this paper, we employ different concepts and technologies, such as high quality multimedia content production and delivery, social media interaction, and methodologies for monitoring and analyzing social network activity, to revamp the experience offered in cultural and educational centres. In addition to an increased Quality of Experience, the proposed system involves significant benefits for the organizers as well, providing them with feedback based on social analytics. The experimental system has been successfully deployed and used in the "Hellenic Cosmos" cultural center.