DocumentCode
681317
Title
Identifying TOP-N opinion leaders on local social network
Author
Huanhuan Liu ; Xiaoqing Yu ; Jing Lu
Author_Institution
Sch. of Commun. & Inf. Eng., Shanghai Univ., Shanghai, China
fYear
2013
fDate
19-20 Aug. 2013
Firstpage
325
Lastpage
328
Abstract
Opinion leaders have an important influence on message propagation, so how to find opinion leaders efficiently is significance for further studying. In this paper, we proposed synthesize centrality as a new method to find opinion leaders. PageRank and HITS are presented to ranking influential, experimental results show that large overlap exists between SC and PageRank and HITS. If a user is an opinion leader with SC, it is likely to be opinion leaders with PageRank and HITS. And SC has a higher accuracy in finding opinion leaders than PageRank and HITS.
Keywords
social networking (online); HITS; PageRank; local social network; message propagation; synthesize centrality method; top-n opinion leaders; Centrality; HITS; Identify Opinion Leaders; Pagerank; SC;
fLanguage
English
Publisher
iet
Conference_Titel
Smart and Sustainable City 2013 (ICSSC 2013), IET International Conference on
Conference_Location
Shanghai
Electronic_ISBN
978-1-84919-707-6
Type
conf
DOI
10.1049/cp.2013.1970
Filename
6737838
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