Title :
Analysis of the B2C Online Travel in China: Using Mangocity.com as an Example
Author :
Shuxia Dong ; Yi Zhou
Author_Institution :
Sch. of E & M, China Univ. of Geosci., Wuhan, China
Abstract :
Online travel is a main developing direction of China´s tourism industry, as well as an important mean to participate in international competition. This paper, which uses Mangocity.com as an example, analyzes the marketing needs of the operating mode of B2C online travel. Considering the operating situation of Chinese tourism nowadays, the paper also discusses the future development of B2C online travel in China.
Keywords :
Internet; electronic commerce; travel industry; B2C online travel; China; Mangocity.com; international competition; tourism industry; Companies; Industries; Internet; Market research; Search engines; Travel services; B2C; development analysis; online travel;
Conference_Titel :
Computer Sciences and Applications (CSA), 2013 International Conference on
Conference_Location :
Wuhan
DOI :
10.1109/CSA.2013.32
