Using system thinking to investigate co-opetition analysis for manufacturers in the cloud industry

Recently, cloud technology has become an emphasized field for development in the international communications and technology market. However, the definition of cloud services, whether competitive and cooperative behaviors exist in the overall process of the cloud industry, and whether co-opetition is only a beneficial cooperation and competition that enables manufacturers to expand the overall cloud market and develop the cloud industry are issues worthy of investigation. For this study, we employed a system dynamics model to explore co-opetition conditions among the manufacturers of the cloud industry. We further used this data to conduct strategic analysis from the perspectives of countries, industries, enterprises, and individuals to consider the development conditions of the cloud industry and propose appropriate development policies for the industry. The research results can assist the cloud industry in achieving sound and comprehensive development.