Analysis of the Marketing Environment and Strategy of China´s Small-Displacement Automobiles

With the rapid increase of China´s car sales, the selling of small-displacement automobiles presents a rising trend year by year. Then more automobile manufacturers pay attention to the research and development of small-displacement automobiles. Therefore, the rapid expansion of domestic economy, the improvement of people´s living standards, the rising of international gasoline price, and implement of China´s people-benefit policy about small-displacement automobiles, all of these factors have stimulative function for small-displacement automobiles´ sales. However, both people´s misunderstandings about small-displacement cars and the cars´ quality issues stop their selling in our country. For this reason, the enterprises could start from these aspects of perfecting small-displacement automobiles´ quality, emphasizing advertising, increasing sales promotion and strengthening public relations to ameliorate the sales status of China´s small-displacement automobiles.