A study of tourism promotion factors affecting tourists´ demand in Thailand

There are variety of tourism products and services, However tourism information is lack of consistency, not updated, and may not suitable to each traveler. As a result, the provided information. Moreover, each travel plan creates many complications such as travel route, travel planning, time and resting place. All of these factors cause the complication of traveling, even for the traveler who has experiences. Hence, this study to aims at identifying factors that can increase traveler demand to motivate tourism in Thailand. The study methodology consists of three phases; i.e. reviewing literature to find motivation factors, surveying using questionnaire as a research instrument to collect data from 554 travelers, and in-depth interviewing from ten entrepreneurs from all types of travel in Thailand. The study shows that the factors consisting of activity types, reward types, and the traveler types are the motivation affecting travel in Thailand. The activity type is home stay. The reward type is traveling package promotion including the hotel discount and reward goods. These findings can support business to respond traveler´s demand effectively.