Introduction to E-Commerce, Engagement, and Social Influence Minitrack

E-commerce has fundamentally changed during the past few years through the ability to track customers´ activities, map their social networks and use social influence, approach them proactively, provide customized offerings and manage individual lifecycles. Moving from managing the community to managing its individual members within the community is the common denominator in many related developments. Customer co-created contents, service processes and virtual experiences represent some of the growing domains in this field. On a more practical level, the customer-specificity of the internet browsing experience in e-commerce applications and web stores is growing. While social media, mobile interaction and virtual worlds have already enabled customer-specific engagement, cutting edge applications using social influence, artificial intelligence and analyzing web flow user experiences represent the near future. A mini track concentrating on these core developments of ecommerce and e-business is proposed for HICSS-48.