Role of Ecommerce in enhancing Cyber entrepreneurship in India: Implications through caselets

Purpose: E-Commerce is giving opportunity to small & medium cyber enterprises that are projecting their capability globally and participating more actively in such ventures. E-Commerce is one such IT Tool that can do wonders to the Indian economy by enhancing cyber entrepreneurship in India. The paper aims to highlight how e-commerce is acting as a powerful tool in fostering Cyber entrepreneurship and economic growth for the Internet era in developing nations. Methodology: The research methodology is based on case study method. This paper explores the online initiatives undertaken by the traditional entrepreneurship in different parts of India through content analysis of journal articles and websites on the subject. Findings: The findings of the research study show that how e-commerce as a platform is giving birth to a new form of cyber entrepreneurs who use information technology and the Internet to create small, self-supporting eco-systems using a minimum of financial and infrastructural assets generating job opportunities for themselves and opportunities for others. Originality/contribution: This paper contributes in identifying various practices adopted by traditional entrepreneurs who have leveraged their business activities via e-commerce into the Cyber space.