Towards reputation measurement in online social networks

E-Reputation is gaining increasing attention among companies. Many brands are making deep invests in managing their image across the web and virtual communities. Thereby, marketers try to access to large volumes of data generated by e-reputation analysis. Their main issue is detecting what is said about their brand and how it can impact their business. As social mediacontributes in assessing opinions and feelings shared among internet users, it becomes crucial for companies to manage their brand´s reputation across online social networks. To this end, we propose a Reputation System to measure reputation of a product or a brand among a social network by introducing a vector model for representing and formalizing reputation in online social networks. The system gives a scoring to a product or an entity´s reputation, measured by parsing belonging opinions that are pouring in a community without asking any rating from its members.