Analysis of Mobile Opportunistic Commerce Value Chain

Mobile Opportunistic Commerce (MOC) is a new mobile commerce mode, its essence is a kind of information service mode based on location service, it saves time cost and path cost for the users by providing opportunity commerce information, and forms the opportunity benefits. By users paying for these information services, the values are delivered between the participating entities of the MOC. Based on the analysis of the meaning and character of the MOC, the article analyses the participating entities and the income and spending patterns between the main entities of the MOC, and gives the industrial value chain model of the MOC. In the end, taking gas station recommendation service for instance, it illustrates the value formation and delivery process of the MOC by using the value chain model proposed, and tests the rationality of the value chain. The result indicates the value chain presented in this article is rational.