DocumentCode :
714324
Title :
Customer churn prediction in telecommunication
Author :
Yildiz, Mumin ; Albayrak, Songul
Author_Institution :
Bilgisayar Muhendisligi Bolumu, Yildiz Teknik Univ., Istanbul, Turkey
fYear :
2015
fDate :
16-19 May 2015
Firstpage :
256
Lastpage :
259
Abstract :
At recent years, estimating the churners before they leave has gained importance in environment of increased competition in company strategy. In this paper, churners are tried to detect by using data mining classification techniques. Attribute reductions are tried for decreasing the runtime and increasing achievement of models and performance was measured by using different classification method. In addition, outlier analysis is applied to dataset and then effects on classification results are examined. This classification methods are tested in two datasets which are taken from Telecommunication Companies. Recall and Precision Rates are used as performance criteria.
Keywords :
customer relationship management; data mining; pattern classification; telecommunication industry; attribute reductions; churners; company strategy; customer churn prediction; data mining classification techniques; outlier analysis; precision rates; telecommunication companies; Communications technology; Companies; Data mining; Expert systems; Predictive models; Reactive power; Runtime; Customer Churn Prediction; Data Mining; Telecommunication;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Signal Processing and Communications Applications Conference (SIU), 2015 23th
Conference_Location :
Malatya
Type :
conf
DOI :
10.1109/SIU.2015.7129808
Filename :
7129808
Link To Document :
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