Title :
Is competitive position associated to intensity in competitive intelligence activities?
Author :
Aldasoro, Juan Carlos ; Cantonnet Jordi, Maria Luisa ; Zarrabeitia, Enara ; Larrea, Ainara
Author_Institution :
Bus. Organ. Dept., Univ. of the Basque Country, San Sebastián, Spain
Abstract :
The aim is to research Competitive Intelligence (CI) activities in small and medium-sized enterprises (SMEs) in Spain. An attempt is made to analyze the differences existing between exporting and non-exporting firms. To this end, a questionnaire was distributed among 425 firms of the industry, selected from a list of innovative organizations. The results, highlighted significant differences exist between exporting and non-exporting firms in the intensity of CI activities depending on their competitive positioning. An evolution of Spanish SMEs is noted as far as CI activities are concerned, as there are an ever-increasing number of firms that have established formal procedures.
Keywords :
competitive intelligence; international trade; small-to-medium enterprises; CI activities; SME; Spain; competitive intelligence activities; competitive position; exporting firms; nonexporting firms; small and medium-sized enterprises; Companies; Competitive intelligence; Economics; Market research; Technological innovation; SMEs; business intelligence; competitiviness; industrial sector;
Conference_Titel :
Bioinspired Intelligence (IWOBI), 2015 4th International Work Conference on
Conference_Location :
San Sebastian
Print_ISBN :
978-1-4673-7845-1
DOI :
10.1109/IWOBI.2015.7160150