Title :
The price decision and return policy for e-business in a fuzzy environment
Author :
Ying Ai ; Min Huang ; Licai Lu
Author_Institution :
Sch. of Sci., Shenyang Jianzhu Univ., Shenyang, China
Abstract :
The price decision and return policy for e-business is studied in a fuzzy environment. The demand and cost are uncertain, which are described as fuzzy variable. A maximize expectation profit model with risk neutral e-tailer and a chance-constrained programming model with risk averse e-tailer are proposed. Through a numerical example some insights to management are obtained.
Keywords :
constraint handling; electronic commerce; fuzzy set theory; pricing; profitability; risk management; chance-constrained programming model; cost; demand; e-business; fuzzy environment; fuzzy variable; maximize expectation profit model; price decision and return policy; risk averse e-tailer; risk neutral e-tailer; Automation; Industries; Numerical models; Pricing; Programming; Reverse logistics; Uncertainty; chance-constrained programming; e-business; fuzzy variable; pricing; return policy;
Conference_Titel :
Control and Decision Conference (CCDC), 2015 27th Chinese
Conference_Location :
Qingdao
Print_ISBN :
978-1-4799-7016-2
DOI :
10.1109/CCDC.2015.7161953
