Title :
A game research on customer participation innovation of high-tech service enterprises
Author :
An Meng ; Zhao Huijuan
Author_Institution :
Acad. of Econ. & Manage., Qingdao Univ. of Sci. & Technol., Qingdao, China
Abstract :
The key to form competitive advantage of high-tech service enterprises is innovation. From long profit, accumulative reputation and punishment mechanism of the market, this paper makes a game research on the customer participation innovation of high-tech service enterprises with other enterprises and explains the inner mechanism to promote cooperation. Based on it, the paper puts forward some policy suggestions with guiding significance and operability to inhibit the enterprise behavior with the tendency of opportunism, so as to guarantee the sound development of the high-tech service enterprise innovation.
Keywords :
customer services; game theory; innovation management; marketing; profitability; accumulative reputation; customer participation innovation; game research; high-tech service enterprises; market; profit; punishment mechanism; Economics; Electronic mail; Games; Nash equilibrium; Technological innovation; customer participation; high-tech service enterprise; prisoner´s dilemma; punishment mechanism; reputation model;
Conference_Titel :
Control and Decision Conference (CCDC), 2015 27th Chinese
Conference_Location :
Qingdao
Print_ISBN :
978-1-4799-7016-2
DOI :
10.1109/CCDC.2015.7161977
