Title :
Investigation of consumer purchase behavior of towel
Author_Institution :
Coll. of Econ. & Manage., Qingdao Univ. of Sci. & Technol., Qingdao, China
Abstract :
This paper researched and analyzed the consumer purchase behavior of towel through the way of questionnaire, the author used the corresponding data tools to analyze consumer buying habits and potential demand for towel products, and made suggestions of developing marketing strategy for the enterprise.
Keywords :
consumer behaviour; demand forecasting; fabrics; market research; purchasing; textile industry; textile products; consumer buying habit analysis; consumer purchase behavior; data tools; marketing strategy; potential towel product demand; Cotton; Market research; Packaging; TV; Textile industry; Consumer Behavior; Information Technology; Marketing Survey;
Conference_Titel :
Control and Decision Conference (CCDC), 2015 27th Chinese
Conference_Location :
Qingdao
Print_ISBN :
978-1-4799-7016-2
DOI :
10.1109/CCDC.2015.7162468
