I´ll Tell You What I Want, What I Really, Really Want: An Industry Perspective on the Effective Application of Research in Projects

What is an ideal collaboration from a research perspective? An archetypical researcher would answer:aligns perfectly with existing research directions brings in revenue from industry provides the opportunity to cite blue-chip company use of research methods and tools generates many conference papers. What is an ideal collaboration from an industry perspective? An archetypical practitioner would answer:aligns perfectly with real project needs provides a good return on investment enhances and protects company Intellectual Property increases the capability of the organisation. These objectives are at best in tension and at worst in direct conflict. So, what is the common ground? Is it possible to reach a win-win situation? This presentation will seek to answer these questions, to provide examples of "good" and "bad" collaborations and to suggest some lessons learned.